Subscription · Size guide

S, M or L: how big each request is

As with a play's wardrobe, every piece has its size. The size tells you how many design days it needs, so you always know when it will arrive and how much fits in your plan.

Simple piece

1–2 days of design

A piece in a single format, or an adaptation of something that already exists, using your brand as it is.

Includes, for example

  • SocialPost, story or short carousel (up to 3 slides)
  • AdvertisingWeb banner in up to 5 sizes of one design
  • PrintSingle-sided flyer, business card or simple poster
  • ImageRetouching up to 5 photos or background removal

Doesn't include

  • New illustrations
  • Photo shoots
  • Creating a new identity
  • 3D or animation

Available in EssentialLeadGrand premiere

Medium piece

3–5 days of design

A piece with more development, or a group of pieces coordinated around one idea.

Includes, for example

  • PackagingA product label or adaptation to a new flavour
  • EditorialBi-fold, tri-fold or short catalogue (up to 8 pages)
  • PresentationSales deck of up to 15 slides
  • CampaignKit of 6 to 10 social pieces with one concept
  • BrandAnimated logo, set of up to 10 icons or one illustration
  • 3DSimple 3D model or a short animated loop

Doesn't include

  • Creating a new identity
  • Photo shoots
  • Packaging for several SKUs
  • Photorealistic 3D

Available in EssentialLeadGrand premiere

On Essential, only M pieces for flyers, banners and retouching. Packaging, brand and 3D from Lead upwards.

Project

15–30 days of design

A project in phases (research, concept, development and delivery) that you receive in parts, with progress every 2 or 3 days.

Includes, for example

  • BrandFull identity: logo, colours, typefaces and guidelines
  • PackagingPackaging line with several SKUs
  • CharactersBrand mascot: concept, turnaround and 3D sculpture
  • 3D productPhotorealistic modelling and renders for store and campaign
  • AnimationAnimated spot or product exploded view
  • CampaignFull launch: concept, pieces and adaptations

Doesn't include

  • Studio photo shoots
  • Web development
  • Physical printing

Available in EssentialLeadGrand premiere

Photorealistic 3D product and full animation, only on Grand premiere. Requires a minimum quarterly commitment. See rules · If it looks like S but it's L.

L Big projects, clear rules

L projects add the most value and take the most time. These rules protect your project and those of our other clients.

  1. Fixed scope before we start

    We agree in writing on the deliverables, the phases and how many proposals are included. Anything outside that is another request.

  2. One at a time

    Lead allows one active L project; Grand premiere, up to two. While it runs, it takes one of your active requests.

  3. In phases, with sign-off

    We present two concept proposals. Once a phase is approved, going back or changing direction is a new request.

  4. Minimum quarterly commitment

    To start an L project, the subscription must be quarterly or yearly. One month isn't enough to do it well.

  5. If you cancel midway

    We deliver everything approved up to that point. Final and editable files come when the project is complete.

  6. Over 30 days, it gets split

    If a project goes over 30 design days, we split it into several L projects or quote it separately.

What looks like an S is sometimes an L

Before starting, we review every request. If a complex task arrives looking simple, we tell you, give it its real size and split it into parts.

Each part is a separate request: it enters your queue in order and takes up capacity like any other. That way your plan reflects what you actually ask for.

S? what was askedL its real sizeMS the parts, in your queue

Search by type of piece

The same need can be S, M or L depending on its scope.

TypeS 1–2 daysM 3–5 daysL 15–30 days
Social mediaA post or a storyKit of 6–10 piecesFull launch campaign
AdvertisingBanner in several sizesAd series with variantsMultichannel campaign
PrintSingle-sided flyerBi-fold, tri-fold or short catalogueSeasonal catalogue
PackagingText or code tweakProduct labelFull packaging line
BrandAdapt the logo to a formatAnimated logo or icon setFull brand identity
PresentationsUpdate a few slidesDeck of up to 15 slidesDeck and template system
CharactersNew pose for an existing characterScene illustrationNew mascot, with turnaround and 3D
3D and animationAdapt an existing render to a formatSimple 3D model or short loopPhotorealistic renders or animated spot

How we measure

  1. The size is agreed at the start

    Before working on a request we tell you its size. If you disagree, we adjust it with you.

  2. If it grows, we'll tell you

    If a request turns out bigger than expected, we talk before continuing and, if needed, split it into parts.

  3. Revisions don't change the size

    You can ask for as many tweaks as you like on the same piece. If the idea changes completely, it's a new request.

  4. They're design days

    We count working days spent on your piece, not calendar days. L projects are delivered in parts.

Already know what you need?

Work out your typical month with the counter and choose your plan.

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